Minority Buying Power

Based on data provided by the U.S. Census Bureau, The Selig Center estimates the buying power for African American, Asian American, and Native American consumers up from $458 billion in 1990 to $3 trillion in 2020. In addition to increasing sheer size, their combined share of the nation’s total buying power increased from 10.6% in 1990 to 17.2% in 2020.” *